LONDON, 09 April 2015 — Moki, a software provider enabling cost effective management, security and analytics throughout the lifecycle of Customer Facing Devices, today announced that Clarks, the iconic British shoe manufacturer and retailer, has selected Moki Total Control to deliver contextual and relevant digital experiences via LG tablets in its 566 United Kingdom and Republic of Ireland stores.
“In an increasingly omni-channel retail world, there can be disconnects between the online and offline experiences,” said Stephen Foulser, Managing Director UK & ROI at Clarks. “Digital automation from Moki enables us to deliver product information to store staff’s fingertips so they can keep customers engaged throughout their visit. This ensures our physical and online experiences mirror each other, while also increasing sales by reducing abandonment and maximizing up-selling and cross-selling opportunities.”
The first phase of a three-year, multimillion pound, digital automation programme for Clarks will use in-store Customer Facing Devices to drive digital interactions and augment the way footwear is sold in brick-and-mortar locations. Clarks understood the challenges of deploying devices at such a scale as well as updating the software and apps remotely after the initial rollout. With Moki’s innovative ‘boot to configure’ experience, device deployment is substantially simplified by embedding Moki’s Total Control software in the device prior to shipping.
“We are delighted to work with a quintessential British brand like Clarks as it continues on a next generation customer engagement journey,” said Tom Karren, CEO of Moki. “In an increasingly digital world, the physical store is enjoying a renaissance with store staff at the heart of this transformation. Thanks to Customer Facing Devices, retailers can bridge digital and physical experiences delivered through contextual and relevant interactions in-store, which is where long-term brand loyalty is created and nurtured.”
With Moki’s Total Control software, devices can be fully deployed by a store employee, rather than an IT team. By unpacking the device and connecting to Wi-Fi, Moki’s software automatically fully configures the device, installs required apps and locks down the device, significantly reducing total cost of operations. Moki Total Control software effectively eliminates complexities associated with employee level administration of devices, enabling cost effective management, security and analytics throughout the lifecycle of Customer Facing Devices. Moki’s implementation partner, Jade Solution, will deploy its CROWD smart wireless solution and provision new devices throughout Clarks’ stores.
Customers today are expecting the best of online shopping experiences — such as easy customisation, instantaneous inventory and SKU level information and no-hassle checkouts — in brick-and-mortar stores. Moki’s Customer Facing Devices power a physical and digital convergence, and are trusted by major global brands including Adidas, Estēe Lauder, Columbia Sportswear, Juilliard and the New York City Department of Health as they enhance customers’ experiences in physical locations.
Moki’s cloud-based software gives its customers Total Control over their Customer Facing Devices. Forward-looking organizations use Customer Facing Devices for digital interactions to elevate customer experience. Moki Total Control empowers organizations to remotely manage, secure, and analyze hardware, operating system, applications and content on Customer Facing Devices.
Iconic brands like The Juilliard School, Adidas, Estēe Lauder, Columbia Sportswear and the New York City Department of Health trust Moki. Founded in 2012, Moki is trusted by hundreds of customers in over 55 countries.
Moki is headquartered in Lehi, Utah with offices in Palo Alto, Calif., and Worcestershire, U.K. Moki is backed by Epic Ventures, Pelion Ventures, and Allegis Capital. To keep on the latest from Moki visit the Moki blog, follow us on Twitter, Facebook, LinkedIn and check out our new video.
About CROWD and Jade Solutions
CROWD is a revolutionary smart Wi-Fi and analytics package that enables retailers to connect and engage with customers like never before. CROWD’s powerful analytics platform informs retailers with key metrics enabling improvements in marketing, store promotions, operations and overall business strategy. Integrating marketing leading technologies, CROWD provides extraordinary customer and marketing intelligence and is owned and developed by one of the UK’s leading enterprise mobility providers, Jade Solutions.
CROWD delivers unprecedented behavioural insights, measuring not only footfall, but how that customer footfall behaves outside, inside and after a store visit. These insights enable CROWD to deliver personalise shopping experiences, accessing the customer and their extended contacts through social log in. The CROWD team have over 20 years experience in retail, designing, implementing and managing business to business connectivity solutions for many of the UK’s leading brands. www.crowdwifi.co.uk & www.jade-solutions.co.uk
About C&J Clark Limited:
C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.
The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion (US$2.4 billion) global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide.