As mobile technology (both hardware and software) has improved, it has become a disruptive medium for the in-store/on-site experience. Mobile has provided both new challenges and great opportunities for brick-and-mortar businesses.
Digital services like Amazon (which is accessible via someones phone to shop and price compare while on-the-go) have eaten consumer wallet-share and challenged brick-and-mortar retailers to find new ways to engage customers in-store.
Mobile technology, specifically mobile tablets, have opened a world of opportunities for how brick-and-mortar educate, interact and transact with their patrons.
In our infographic, “Top 5 ways that tablets are changing the in-store experience” we highlight five examples of brick-and-mortar businesses are answering this challenge by leveraging the tech and capabilities mobile tablets bring with them.