The Mobile Disruption. Embrace It.

As mobile technology (both hardware and software) has improved, it has become a disruptive medium for the in-store/on-site experience. Mobile has provided both new challenges and great opportunities for brick-and-mortar businesses.

Challenge:

Digital services like Amazon (which is accessible via someones phone to shop and price compare while on-the-go) have eaten consumer wallet-share and challenged brick-and-mortar retailers to find new ways to engage customers in-store.

Opportunity:

Mobile technology, specifically mobile tablets, have opened a world of opportunities for how brick-and-mortar educate, interact and transact with their patrons.

In our infographic, “Top 5 ways that tablets are changing the in-store experience” we highlight five examples of brick-and-mortar businesses are answering this challenge by leveraging the tech and capabilities mobile tablets bring with them.

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About the Author: Michael Girdley