Tell Your Brand Story With Customer Facing Devices

Customer Facing Devices are being used to tell product and brand stories in bricks and mortar stores. Through Digital Signage and Digital Kiosks, brands are finding ways to differentiate their products from those of their competitors. Here are a few common use cases of how brands are using Customer Facing Devices to make a lasting impression:

1. Businesses are displaying engaging product videos that can be remotely changed based on product demand, specials, season, time of day, etc.

2. Businesses allow customers to research, bundle and customize products on Digital Kiosks – this allows for activity like suggestive selling and viewing customer testimonials

3. Is there something unique about your product that can’t be told in writing? Is it environmentally friendly when competing products aren’t? Is it manufactured with industry-leading techniques that competing product don’ts use? Digital Signage and Digital Kiosks create engaging opportunities for you to tell your product/brand story that previous printed signage or brochures could not.

RAB Lighting

RAB Lighting creates high quality, affordable, well designed and energy efficient LED lighting and controls that make it easy for distributors to sell, electricians to install and end-users to save energy.

If you’ve walked down the lighting aisle of your local home improvement store recently you’ll understand the challenge facing RAB Lighting. How do you distinguish your product amongst hundreds to thousands of options?

To overcome this difficult challenge, RAB Lighting created a custom, in-store display built around a Customer Facing Device – iPad-based Digital Signage. Through the iPAD, RAB is able to broadcast product information and display deals/rebates and can remotely control what is displayed on each of their thousands of displays across the country using Moki Total Control.

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Are the Customer Facing Devices working for RAB? You bet. They’ve increased sales of LED lighting products by 40% with these Customer Facing Devices.

You can read more about how RAB Lighting is outshining competitors here. See what I did there?

About the Author: Michael Girdley