CASE STUDY | The Adidas Group

The brands of The Adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Adidas products break records, set trends, make history. Every day.

Employing more than 50,700 people in over 160 countries, Adidas produces more than 650 million product units every year and generate sales of € 14.5 billion (all figures relate to 2013).

The Problem

Engage Customers In Stores Via Closed Loop Brand Messaging

Adidas engages with millions of customers everyday with highly targeted messages via digital media.

Adidas wanted to bring similar level of digital interactivity in store, where customer could interact with products, customize to their tastes and take control of their experience with the Adidas brand.

The Solution

Customer Facing Devices Create Personal And Interactive Brand Experiences

Digital shopping assistant helps customers create looks, discover new ones and see them modeled. Inventory updates automatically through integration with e-comm platform.

Moki Total Control Enables Adidas To:

  1. Let customer control their brand experience using Moki’s simple and elegant kiosk app.
  2. Secure device app by locking-down. Lock-down ensures that the Customer Facing Devices are used for intended purpose only.
  3. Push new content to all Customer Facing Devices instantaneously.
  4. Remotely analyze all Digital Interactions, device health and app status. Make instantaneous changes when and where needed.
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