The brands of The Adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Adidas products break records, set trends, make history. Every day.
Employing more than 50,700 people in over 160 countries, Adidas produces more than 650 million product units every year and generate sales of € 14.5 billion (all figures relate to 2013).
Adidas engages with millions of customers everyday with highly targeted messages via digital media.
Adidas wanted to bring similar level of digital interactivity in store, where customer could interact with products, customize to their tastes and take control of their experience with the Adidas brand.
Digital shopping assistant helps customers create looks, discover new ones and see them modeled. Inventory updates automatically through integration with e-comm platform.