The Chief Marketing Officer’s (CMO) job is getting more and more challenging because of new technologies and changing consumer behavior. In the ever-evolving ecosystem of technological advances, consumers’ technological preferences and behavior, and increasing competition, it has become difficult to provide consistent brand experiences across physical retail locations and digital properties. The future of retail marketing lies in bridging this divide between digital and physical experiences.
Forward-thinking CMOs are leveraging Customer Facing Devices for in-store Digital Interactions to elevate their customers’ experience. Customer Facing Devices provide relevance and context to customers to increase sales and customer satisfaction.
To help CMOs understand the value of Customer Facing Devices and how to leverage them in their marketing strategy, Moki has created “The CMO’s Guide To Customer Facing Devices.”
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There are three types of Customer Facing Devices:
1. Digital Devices that deliver Digital Interactions and impressions. These devices allow you to tell your brand story in a more engaging way and also allow customers to take more control of their in-store experience through product customization and bundling, checking inventory and ordering for home delivery. Examples of Digital Devices are Digital Kiosks and Digital Signage.
2. Transactional Devices that improve the path to purchase. These devices allow employees to improve customer service through more efficient processes and increased intelligence about both products and customer activity. Examples of Transactional devices are mPOS and order-fulfillment devices (used commonly in restaurants).
3. Experiential Devices leverage the internet of things and are used to elevate the customer experience. These devices control the sensory experience through control of lighting, visual displays and audio based on factors like time of day, weather, season, and store traffic. Examples of Experiential Devices are headless devices and sensor hubs.
Moki’s Cloud-Based software gives its customers Total Control over their Customer Facing Devices. Forward-looking organizations use Customer Facing Devices for Digital Interactions to elevate the customer experience. Moki Total Control empowers organizations to remotely manage, secure, and analyze hardware, operating systems, applications and content on Customer Facing Devices.