Consumer-facing interactive displays such as digital signage devices, tablet-based kiosks, mPOS devices, etc., take customer self-service to a whole new level. They add more value to your customers’ in-store experience, enriching their shopping journey in many ways that an online experience can’t deliver.
When these customer-facing devices are utilized to their full potential, they can do more than just wow your target audience. For example, according to a 2019 collection of digital signage statistics, 63% of consumers said digital signage displays attract their attention. In addition, 20% of customers have made an impulse purchase after seeing a product on a digital display.
That said, managing consumer-facing devices and displays such as digital kiosks, mPOS, tablet-based menus, and more can be overwhelming if you do it on a device-by-device basis. The advent of the MDM software, or mobile device management, certainly made things a whole lot simpler, faster, and more secure.
1. Streamlined and Effortless Device Management
Among the many pains of deploying consumer-facing devices for business are setup and management. While device-by-device installation works for small operations, it is not a viable practice when your business requires a large-scale deployment that spans multiple locations.
Once consumer-facing devices are set up and deployed, the responsibility of its maintenance, update, configurations, and security are now shouldered by your organization. MDM systems not just allow for smooth and seamless installation, but enable your business to fully manage your network of devices and technologies within a single, centralized platform.
From a unified MDM dashboard, you can enroll devices into your system, schedule content and promotional messages for display, and more. With your mobile device management Android-specific software, you have total control over your Android mobile devices.
And using your mobile device management iOS platform, enrolling, managing, and maintaining your iPhones and iPads for business is a breeze. You can keep things locked in kiosk-mode to keep customers and other external parties on dedicated applications and prevent them from tampering with your configurations. This ensures a smooth and seamless customer experience transition from digital to a brick-and-mortar construct.
2. Painless Device Security Management
As the deployment of mobile devices and digital displays for business purposes intensifies across multiple industries, security becomes increasingly paramount. Among the MDM trends of 2019 is the expected increased adoption of MDM software to address mobile device security concerns.
Investing in a mobile device management software solution is a great start for companies that are considering leveraging mobile devices, digital kiosks, and digital displays as part of a more modern business strategy. Coming from a security perspective, MDM platforms provide businesses with a centralized system that helps them remotely secure their devices, networks, information, and more.
MDM software allows users to remotely add or delete devices from the network, track device usage at any given time, and enable/disable access to certain apps and tools in real-time. Protocols for access and use can be defined to each device, ensuring each device is utilized in accordance with the organization’s rules, policies, and industry standards.
3. Unparalleled mPOS Management
If you take a close look at a more recent mobile device management comparison chart, you will likely encounter mPOS capabilities and integrations. The main reason is that people now like to pay without spending actual cash.
According to 2019 payments forecast by Business Insider, cashless transactions on a global scale will go over $1.3 trillion in 2024. Digital and card-based payments are becoming ubiquitous. The ability to pay for products and services using mobile phones and online wallets also fuels this trend.
As an effect, the demand for MDM systems with mPOS capabilities increases as well. A 2019 MarketWatch article reports that the value of the global mobile point-of-sale terminal market will likely exceed $81.3 billion by 2026. Simply put, the proliferation of mobile point-of-sale systems, or mPOS, is expected to explode as the years roll.
Among the many benefits of mPOS software include low cost of ownership, interactive interfaces, easy management, and ease of use. As more consumers prefer to pay for products and services using non-cash alternatives, the demand for mPOS solutions intensifies as well.
With mPOS solutions, businesses can transform their tablets and smartphones into powerful payment processing devices. They have proven to be quite effective that mobile devices are now replacing traditional cash registers and conventional POS terminals. Restaurants and retail stores are the primary users of mPOS systems but given its multiple benefits, mPOS are now gaining traction in other sectors including healthcare, finance, banking, transportation, entertainment, and more.
4. Immediate Access to Real-Time Data
Data is a crucial component of any business operation. With a mobile device management software, you have access to a trove of crucial data and analytics from all your transactions, engagement, and sales.
Digital kiosks and signages, as well as mPOS, automatically gather and analyze data, providing you insights that you can use to fuel business decisions and actions as well as shape business strategies. Do you want to know how many customers use your kiosks on a single day and what products they view? Do you want to see if your content on digital displays attracts your target customers?
Powerful analytics give you the whole picture. A number of MDM systems can generate custom reports so you can get the information you need, enabling you to act quickly and decisively without guessing or having second thoughts. You can also maximize digital asset management by having a secure and centralized platform for your digital documents.
Customer Facing Devices are Here to Stay
The introduction of online shopping has made a huge impact on how people purchase products and services. It makes shopping a whole lot faster and more convenient. Checking out the latest products doesn’t involve going to an actual store and browsing through racks and shelves.
But sometimes, online catalogs don’t provide your customers with the necessary details to help them make a sound judgment prior to making a purchase decision. In-store shopping gives them the opportunity to experience and explore products. It lets them perform further testing to satisfy their needs before deciding to buy or not.
CFDs, or customer-facing devices, give your customers the best of both worlds. It fuses both online and offline shopping, creating a bridge that closes the gap between digital and physical. With CFDs, you can showcase products and variants that you can’t display on your shelves due to limitations in space and other reasons. It helps increase customer engagement and spike up interest, even empower them to make purchases on impulse.
Investing in CFDs also means investing in a mobile device management system. The former should come with the latter. CFDs can be quite tricky to manage if you try to manage them individually. MDM software helps you make device management easy so you can optimize your CFDs’ capabilities and potential and maximize their benefits.