A kiosk or customer-facing tablet is not just a functional device. It is a brand touchpoint. Every element a customer sees when they interact with it, the colors, the logo, the interface layout, the screen that displays between sessions, and the experience of navigating the app, contributes to how they perceive your brand. A device that looks generic, displays stock Android or iOS elements, or shows the wrong branding at any point in the interaction undermines the investment made in every other aspect of the customer experience.
Moki’s customization capabilities give operations and IT teams the tools to control every visible element of a managed device so the customer-facing experience is consistent, on-brand, and indistinguishable from the intentional design of the application it is running.
What Moki’s Customization Controls Cover
Customization in Moki’s MDM platform operates at several layers, each controlling a different aspect of what a customer or user sees when they interact with a managed device.
At the device level, Moki controls the visual environment around the application: the wallpaper displayed when the device is not in a locked state, the splash screen shown at startup or between sessions, and the home screen layout for devices that are managed but not in full single-app kiosk mode. These elements are configured through the device profile in Moki and pushed remotely to every device in the group, ensuring that a brand update to the startup screen goes live across 200 devices simultaneously rather than requiring someone to visit each one.
At the application level, Moki’s custom branding tools allow the interface elements within the Moki management layer itself to be branded to the organization’s identity. For businesses that white-label the device management experience, this means the management interface reflects their brand rather than Moki’s.
At the content level, Moki’s content management capabilities allow media, promotional content, and screen layout to be pushed and updated remotely so the customer always sees current, accurate brand messaging rather than outdated content that has not been refreshed because doing so required a manual update at each device.
Wallpaper and Splash Screen Configuration
The wallpaper and splash screen are the two brand elements most frequently overlooked in device deployments and most immediately noticeable to customers when they are wrong.
Wallpaper is what a customer sees if a device ever shows the home screen, whether because the kiosk app has crashed and not yet restarted, because the device has been unlocked for maintenance and not yet returned to kiosk mode, or because the device is in a managed but non-locked configuration. A device showing a stock Android or iOS wallpaper in any of these states immediately breaks the branded experience. Configuring a branded wallpaper through Moki ensures that the home screen, even when briefly visible, reflects the organization’s identity rather than the underlying OS.
Splash screens appear at device startup and optionally between sessions. For self-ordering kiosks, a branded splash screen between customer sessions reinforces the brand while the device resets. For digital signage displays, the startup screen sets the visual tone before content begins playing. Both are configurable through Moki’s profile system and pushed remotely across the fleet.
Branded Home Screen Layouts for Non-Lockdown Devices
Not every managed device is in full single-app kiosk mode. Employee-facing tablets, associate devices, and back-of-house hardware may be managed but not locked to a single application. For these devices, the home screen layout is the primary visual interface employees interact with outside of specific apps.
Moki’s customization capabilities allow the home screen of managed devices to be configured with specific app icons, layouts, and visual elements rather than leaving the layout to the default OS arrangement or individual employee preferences. This serves two purposes: it ensures that only approved applications are visible and accessible on the home screen, and it creates a consistent, professionally organized interface across every device of that type regardless of who set it up or when.
For retail or hospitality associate devices where the screen may be briefly visible to customers, a clean, branded home screen layout also contributes to the overall brand impression.
Consistent Branding Across a Multi-Location Fleet
The operational value of centralized customization control is most apparent when branding needs to be updated across a large fleet. A brand refresh that requires updating the splash screen, wallpaper, and home screen layout on 300 devices at 50 locations is a significant manual effort without MDM. With Moki, it is a profile update that pushes to every device in the group simultaneously.
This also matters for consistency enforcement. Without centralized control, devices at different locations accumulate visual variations over time. Someone at one location changes the wallpaper. Another location is running an outdated splash screen from a previous campaign. A third location has a home screen layout that was modified during a maintenance visit and never restored. Moki’s profile-enforced customization prevents this drift by making the centrally configured visual elements the authoritative state of every device in the group.
Applying Customization During Deployment
Customization configuration should be built into the device configuration profile before the first device is enrolled rather than applied after deployment. When devices enroll through zero-touch enrollment or Apple Business Manager, they receive the full configuration profile including all customization settings at the moment of enrollment. A device shipped to a new location arrives with the correct branded wallpaper, splash screen, and home screen layout already applied without any manual setup at the location.
This approach is especially valuable for multi-location deployments where different locations may have location-specific branding elements alongside the common brand standards. Moki’s group-based profile system allows location-specific customization to be applied to a location group while shared brand elements are applied at a higher group level, giving organizations the flexibility to manage both consistency and variation without complexity.
Schedule a Moki demo to see customization configuration in action, or start a free trial to begin building branded device profiles for your fleet. Moki’s support resources cover the specific configuration steps for wallpaper, splash screen, and home screen layout customization on each supported platform.