Belly Selects Moki to Gain Control over 11,500 Customer Facing iPads

Belly Card Selects Moki Total Control

January 27, 2015 – Lehi, Utah — Moki announced today that Belly, the country’s largest customer loyalty network and marketing solution, has selected Moki’s Total Control to manage, secure and analyze 11,500 Customer Facing iPads that power Belly’s loyalty program in over 10,000 businesses worldwide.

With Moki’s Total Control, Belly can deliver its loyalty program without the complexities of mobile device management (MDM), which is a huge benefit especially as Belly continues to roll-out thousands of merchant locations. Additionally, Belly can make device, content and app changes without training merchants or adding the responsibilities of device administration tasks.

“Moki has increased the control we have over our fleet of devices,” said Craig Ulliott, CTO and vice president of product at Belly. “Our merchants depend on Belly – so with faster problem resolution and turnaround we can provide the highest quality merchant and Belly member experiences.”

Belly’s decision to select Moki, and to green light this major rollout, follows a highly competitive process involving several major MDM vendors. Belly chose Moki for its technical capabilities, ease of integration and impressive product quality.

“Belly is revolutionizing the way businesses identify, engage and reward their most loyal customers with highly engaging on-site digital interactions,” said Tom Karren, co-founder and CEO of Moki. “Moki’s collaboration with Belly continues to move forward our shared vision of physical digital convergence.”

Moki is powering physical digital convergence with Customer Facing Devices. Currently, customers’ experience with brands vary widely between physical locations and online. The future of retail lies in bridging this divide between digital and physical experiences. Previous attempts to bring digital experiences to physical locations like Foursquare, gamification and iBeacons have been unsuccessful because they lack context and relevance. Customer Facing Devices, like tablets, digital kiosks, mobile point of sale (mPOS), ruggedized devices, digital signage or headless devices, provide relevance and context to customers and increase sales and customer satisfaction.

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About Belly

Belly is the leading loyalty program and marketing solution with more than 10,000 merchants and 4.5 million members. Belly revolutionizes traditional loyalty concepts and works with each business to design a customized, unique rewards program their customers actually want. Using a tablet and single card or iPhone or Android app, Belly unlocks new opportunities for customer engagement and digital advocacy. Belly is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz, Silicon Valley Bank, Lightbank, NEA, DAG Ventures, Cisco, and 7-Ventures, LLC (a subsidiary of 7-Eleven, Inc.). For more information, visit

About Moki

Moki’s cloud-based software gives its customers Total Control over their Customer Facing Devices. Forward-looking organizations use Customer Facing Devices for digital interactions to elevate customer experience. Moki Total Control empowers organizations to remotely manage, secure, and analyze hardware, operating system, applications and content on Customer Facing Devices.

Iconic brands like The Juilliard School, Adidas, Estēe Lauder, Columbia Sportswear and the New York City Department of Health trust Moki. Founded in 2012, Moki is trusted by hundreds of customers in over 55 countries.

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