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Case Study — The Andy Warhol Museum
How To Provide Context And Make Andy Warhol’s Art Relevant To Visitors
Andy Warhol was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture and advertisement.
The Andy Warhol Museum strives to provide an excellent experience to all visitors and makes special efforts to make art more accessible and fun especially to younger patrons. Providing appropriate context to visitors can elevate their appreciation and emotional connection with art.
Customer Facing Devices Deliver Interactive And Immersive Experience
The Andy Warhol Museum provided iPads for visitors to explore museum on self guided tours. The Museum has also stationed iPads at various conjunctures of Andy’s Warhol’s life for visitors to learn more Andy and get better context of the Art.
Museum utilize customer-facing devices to create immersive self-guided experiences to visitors from around the world.
in addition to its Pittsburgh location.
since 1996.
The Andy Warhol Museum is the global keeper of Andy Warhol’s legacy. The museum is located in an 88,000-square-foot facility on seven floors. Containing 17 galleries, the museum features 900 paintings, close to 2,000 works on paper, over 1,000 published unique prints, 77 sculptures, 4,000 photographs, and over 4,350 Warhol films and videotaped works.
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