CASE STUDY: The Andy Warhol Museum

The Challenge

How To Provide Context And Make Andy Warhol’s Art Relevant To Visitors

Andy Warhol was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture and advertisement.

The Andy Warhol Museum strives to provide an excellent experience to all visitors and makes special efforts to make art more accessible and fun especially to younger patrons. Providing appropriate context to visitors can elevate their appreciation and emotional connection with art.

The Solution

Customer Facing Devices Deliver Interactive And Immersive Experience

The Andy Warhol Museum provided iPads for visitors to explore museum on self guided tours. The Museum has also stationed iPads at various conjunctures of Andy’s Warhol’s life for visitors to learn more Andy and get better context of the Art.

Moki Total Control Enables The Andy Warhol Museum To:

Let visitors interact with Art using Moki’s simple and elegant kiosk app.
Secure device app by locking-down. Lock-down ensures that the Customer Facing Devices are used for intended purpose only.
Push new content to all Customer Facing Devices instantaneously.
Remotely analyze all Digital Interactions, device health and app status. Make instantaneous changes when and where needed.

THE RESULTS

Museum utilize customer-facing devices to create immersive self-guided experiences to visitors from around the world.

+9M

Visitors

experience worldwide.

Traveling Exhibits

in addition to its Pittsburgh location.

153

Venues

since 1996.

The Andy Warhol Museum

The Andy Warhol Museum is the global keeper of Andy Warhol’s legacy. The museum is located in an 88,000-square-foot facility on seven floors. Containing 17 galleries, the museum features 900 paintings, close to 2,000 works on paper, over 1,000 published unique prints, 77 sculptures, 4,000 photographs, and over 4,350 Warhol films and videotaped works.

Tablet Devices Provide Interactive Visitor Experiences