Digital Kiosks Enable Fan Registrations

Case Study — The Hershey Company

The Hershey Company

The Challenge

How To Convert Chocolate World Visits Into Lasting Relationships

Hershey’s Chocolate World is a major tourist attraction. Each year millions of people visit Chocolate World and indulge in the delightful process of making confections.

Those visiting the Chocolate World are Hershey’s most ardent fans. Hershey’s wanted to convert these one time visits into lasting relationships with its most engaged customers.

The Solution

Customer Facing Devices Engage Visitors And Capture Leads

Hershey’s installed iPad based Digital Kiosks with Moki Total Control. Visitors interact with Hershey’s brand via Digital Kiosks and provide ways for Hershey’s to follow-up with delicious brand experiences, long after the factory visit.

Moki Total Control Enables Hershey’s To:

  1. Interact with customers with via Moki’s simple and elegant kiosk app.
  2. Secure device and survey app by locking-down iPad. Lock-down ensures that the kiosks are used for intended purpose only.
  3. Push new content to all kiosks instantaneously.
  4. Remotely analyze all Digital Interactions, device health and app status. Make instantaneous changes when and where needed.

About The Hershey Company

The Hershey Company is the largest North American manufacturer of quality chocolates, non-chocolate confectionery, and chocolate-related grocery products. Hershey’s products are sold in about 60 countries worldwide.

Hershey’s had 14,800 employees and reported revenues of nearly $7 billion in 2013.

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