Digital Kiosks Enable Fan Registrations CASE STUDY: The Hershey Company
How To Convert Chocolate World Visits Into Lasting Relationships
Hershey’s Chocolate World is a major tourist attraction. Each year millions of people visit Chocolate World and indulge in the delightful process of making confections.
Those visiting the Chocolate World are Hershey’s most ardent fans. Hershey’s wanted to convert these one time visits into lasting relationships with its most engaged customers.
About The Hershey Company
The Hershey Company is the largest North American manufacturer of quality chocolates, non-chocolate confectionery, and chocolate-related grocery products. Hershey’s products are sold in about 60 countries worldwide.
Hershey’s had 14,800 employees and reported revenues of nearly $7 billion in 2013.