Interactive Devices Increase Prospect Engagement CASE STUDY: The Juilliard School

The Challenge

How To Spotlight The Juilliard Experience

Juilliard has a fabled history and a long list of renowned alumni. Alumni of the school include Miles Davis, Nina Simone, Richard Rodgers, Val Kilmer, Marcia Cross, Kelsey Grammer, Bernard Herrmann, Jessica Chastain, Yo-Yo Ma, Jessica Chastain and Viola Davis.

Prospective applicants and their families visit Juilliard for a chance to observe, and experience the atmosphere that makes the school unique. The school wanted to shine a spotlight on the The Juilliard Experience and elevate the reverence and the experience of this visit right from the first interaction.

The solution

Customer Facing Devices Deliver Interactive And Immersive Experience

The Juilliard provided iPads for prospective students and families to explore Juilliard, its fabled history, alumni and culture. These Digital Interactions highlighted key aspects of The Juilliard Experience and let visitors take get immersed at their own pace.

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About The Juilliard School

The Juilliard School, located in the Lincoln Center for the Performing Arts in New York City, is performing arts conservatory established in 1905. It is widely regarded as one of the world’s leading music schools, with some of the most prestigious arts programs. Its alumni are among the most famous recitalists, orchestral and operatic musicians, administrators, and teachers. Currently more than 800 young artists from 35 states and 44 foreign countries attend Juilliard.

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