Case Study — Rodizio Grill
As an early player in a unique restaurant niche, Brazilian Steakhouses, Rodizio has always had to thwart off competition.
With the rise in competition and the consumer adoption of mobile technology, Rodizio sought to modernize its dining experience and develop a new way to display its menu and tell its unique brand story.
Rodizio Grill is the first authentic Brazilian Steakhouse restaurant or Churrascaria in the United States. Rodizio is an award-winning restaurant that has been featured in national media publications including USA Today, The Washington Post, CBS News, NBC News and more. It was established in 1995 by Sao Paulo native Ivan Utrera.
Rodizio has grown from a single location in 1995 to having locations around the country and is continually expanding.
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