The Challenge
How To Increase Customer Registration For Rewards Program
The Walgreen’s Way to Well Health Tour with AARP is one of the charitable programs that is part of the Walgreens Way to Well Commitment, a four-year, $100 million initiative to improve the everyday health of Americans nationwide.
The Way to Well Health Tour travels the country delivering free health tests, education and consultations to adults 18 and over.
Since its inception, the tour has delivered more than four million health tests valued at almost $80 million. At the tour, the visitors also learn about Walgreen’s Balance Rewards and receive tutorials on how to use fitness devices and digital applications to help track their personal health and fitness goals.
Visitors often show interest in Balanced Rewards but forget to sign-up for it once they leave the site. Walgreen wanted to provide a way for visitors to sign-up for balanced rewards on the spot.
The solution
Customer Facing Devices Provide Easy And Effective Way For Customer Registrations
Walgreens deployed Customer Facing Devices (iPad based Digital Kiosks) in all of The Way to Well Health Tour buses. These devices travelled the country for in the tour buses and provide a secure, convenient and cost effective way for customers to sign-up for the Balanced Rewards program in the tour bus.
- Moki Total Control Enables Walgreens To:
- Let visitors register for Balanced Rewards program using Moki’s simple and elegant app.
- Secure device app by locking-down. Lock-down ensures that the Customer Facing Devices are used for intended purpose only.
- Push new contents to all Customer Facing Devices instantaneously.
- Remotely analyze all Digital Interactions, device health and app status. Make instantaneous changes when and where needed.
About The Walgreen Company
The Walgreen Company is the largest drug retailing chain in the United States. The company operates 8,217 stores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. The Walgreens headquarters office is in the Chicago suburb of Deerfield, Illinois.
Walgreen’s had 176,000 employees and generated $72 billion in revenue in 2013.
